Wise Foods | 32.5% Increase In Units Sold

Challenge

Wise Foods partnered with two regional chains in New York and New Jersey to increase visibility and drive sales of their snack portfolio in-store.

Solution

Bordertown introduced a custom Rounded End Cap with branded signage—designed to match each retailer’s look while standing out on the floor and capturing shopper attention.

Results

After one year of in-store implementation, the six stores with the display significantly outperformed those without it. Wise Foods saw a 32.5% lift in units sold—moving nearly 4,725 additional products over the same period.