Mark Vieth – President at Wenzel’s Farm goes over his experience with Bordertown and shares why they trust us for their display needs.
Brief Overview
Bordertown always listens to our needs and always ensures we always have inventory on hand – the quality of the service has been there where it hasn’t always been in the past. Bordertown was also able to bring cost savings, looking at the racks themselves to make sure they were made in the most effective way. The racks were easy to use and easy to assemble and the racks really give us shelf space, where these isn’t any.
“We already had a rack program in place that was quite successful but Bordertown moved it to the next level.”
Mark Vieth – President, Wenzel’s Farms
There is a bit of trust involved that the store will keep the racks. The racks have had a permanent placement for 1-2 years so we are getting that return-on-investment and the first order covers the cost of the rack.
The displays would turn 4 times a year and in the lifespan of the rack, it’s going to turn 10 or more times. You see the displays across the store – they look very sharp and is a great way to get our branding out there.
Our caddy rack we use – we go through 1,000 racks a year and each rack will have at least $500 worth of product which could be up to half a million dollars in sales.
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