Southern Glazer’s Wine & Spirits is the nation’s largest wine and spirits distributor. The company began in Florida in 1968 and grew quickly through a strategy of acquiring other established distributors. Today Southern operates in 44 states and Canada and the Caribbean and distributes over 7,000 brands.
Challenge
Support the launch of Ole Smoky’s single-serve program with a display solution that could drive visibility and sales from day one.
Solution
Bordertown created several versions of the power wing display, plus helped retro fit with additional hardware to ensure the displays fit on the retailer shelves which was not the case before – solving a key placement challenge.
Results
Placed in 115 Jewel-Osco locations, the displays fueled rapid growth—scaling the brand from $0 to $300K in just one year! Bordertown was a great support! Very helpful with creation, design and flexibility to support our needs.
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