Challenge
Rich Products needed to boost awareness and sales of their message cookies. The cookies were being placed on the wooden island tables in the bakery and failing to capture shopper attention. They needed a display that would highlight and call out the message cookies.
Solution
Bordertown delivered a 5 shelf message cookie display with custom branding, designed to stand out and maximize visibility.
“All they had to do was take it out the box and it basically put itself together. They’re so easy to set up. Bordertown puts out quality product and removing barriers for their customers is excellent.”
Sales Manager – Rich Products
Results
Placed at the front of the store with increased capacity and visibility, the displays drove a 60% lift in message cookie sales at Redner’s—transforming a previously overlooked product into a standout performer.
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