La Cocina is a small Canadian Tortilla Chip Company – family owned and operated. Our chip is uniquely produced and is an authentic thin corn tortilla chip with a variety of exciting flavors.
Challenge
We battle with the biggest players in CPG and fighting for secondary display is difficult and challenging. For us to take the next step as a business we needed to reach more consumers and find areas in the store that interrupted the consumer and enticed them to purchase La Cocina.
Solution
We were impressed with the display products that Bordertown had available. The process was great! We expressed what we needed and bounced ideas back and forth and fairly quickly came up with a wire rack that would deliver what we needed in terms of holding space, quality graphics and a quality/sturdy rack.
“Bordertown provides high quality display products at competitive prices and the team worked with us right through delivery to ensure our expectations were not just met but exceeded.”
Director of Sales – La Cocina Foods
Results
The stores that have placed a wire rack in their stores have seen 2x and 3x sales growth and an even larger move at regular price. It’s hard to pinpoint a specific moment as each store came on board at a different time, but every store that took a wire rack is showing exceptional growth.
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