Challenge
Coborn’s set out to elevate its Crav’n private snack brand across all store locations—driving visibility, boosting brand awareness, and cementing Crav’n as the go-to for customers seeking snacks that are both affordable and genuinely great-tasting.
Solution
Bordertown’s solution – creating high-impact end caps with custom branded signage, using a design format proven to perform well in large grocery chains. Performance was tracked over five months, comparing March–August 2023 results against the same period in 2022.
Results
In just five months, Coborn’s achieved a 39% sales lift – moving an additional 57,526 products. Stores averaged 6.75 more products per week, generating a total revenue increase of $227,388.60.
Back to sale studies