FAQs

All of our stock products are manufactured overseas and kept readily available in our U.S. warehouses, ensuring fast and reliable lead times. Custom projects can be produced either in-house in the U.S. or overseas based on your timeline, budget, and retailer requirements.

Yes, we ship to every part of the U.S. including Hawaii, Alaska, and Puerto Rico. With our central U.S. location, we ship throughout Canada as well.

All orders are shipped the most reliable and cost-effective method. Depending on the order size, we either ship on a pallet via LTL or as parcel using FedEx or UPS. We can deliver to a central warehouse or directly to the retailer.

Yes, we take your requirements, goals, timeline, and budget and design the display around your input, ensuring it truly stands out and gets retailer approval.

Option 1:
Our in-house design team can create signage for you, using your logos and brand guidelines you provide. We will send it to you for approval and do any design edits that might be needed. Once approved, we print and ship it within 3 weeks, though this may vary based on project-specific factors.

Option 2:
You provide us with your already pre-approved branded signage. We will double-check it to make sure it meets our size and printing requirements. Once confirmed, we print and ship it within 3 weeks, though this may vary based on project-specific factors.

Yes, if you need to confirm sizing or need it in person for a retailer meeting, we can ship a sample to the address you provide. Once approved, you can proceed with your bulk order.

We start by booking a call to discuss your requirements, budget, and timeline, creating a clear path for your project. Once all requirements are received, we develop a display design and provide a quote. We’ll present the concept and make any necessary revisions. If needed, we can provide and ship a prototype so you can see and touch it in person before giving approval. After approval and receipt of the PO, we begin production – ensuring your display is delivered on schedule.

No, we do not have a showroom. We have a sales office in Minneapolis where we can meet to discuss your display project and show you a few in-person examples that will best fit your needs.

We start by booking a call to discuss any specific requirements, budget or timeline considerations for your display project. With those details, our in-house design team will recommend a display solution that aligns with your needs and we think will work well. If the first option isn’t the perfect fit, we’ll provide additional concepts or improvements until we find the right match.

From the initial call to prototype approval and PO receival, it typically takes 4 weeks. This can fluctuate depending on your approval process and project timeline.

No, we specialize exclusively in permanent displays. However, we partner with a corrugate supplier and can provide that option if you don’t already have a vendor in place.

You can either call us at 800-263-1338, submit a contact form through our website, or send us an email to mail@bordertownretail.com. Once your inquiry is submitted, our customer support team will be in touch to discuss your project details and next steps.

Yes, we offer a shelf liner that sits on top of the wire shelf, preventing jars and cans from tipping or falling over.

It makes the display concept you’re presenting instantly real, it allows the retailer to see the display in their actual store environment which removes guesswork, reduces risk, and speeds up buy-in. It differentiates you from other pitches, setting your brand apart as innovative.

No, most smartphones and tablets already support AR so no headsets or additional hardware is required.

Yes, all our viewers use the finished display dimensions, allowing them to appear at true scale.

Yes. If you have a custom display you are presenting to a potential retailer and you are looking to differentiate your brand and pitch, reach out to our customer support team and we will be glad to work with you on this.

DisplaysOnDemand allows us to warehouse your displays, freeing up space in your facility for product. We can ship directly to stores to reduce your freight costs. This ensures inventory is available for last-minute requests, and it eliminates risk.

We ship the displays in 72 hours, from the date we receive your request or PO.

Quantity levels are flexible and can be adjusted based on your display program needs and volume.

Yes, DisplaysOnDemand is designed to scale with seasonal demand, retailer rollouts, and growth.

We provide you with an EliteSheet tracker that lists out all displays and current inventory levels that are part of your DisplaysOnDemand agreement. Once displays have started to ship, we upload tracking information to the same tracker to ensure everything is in the same place.

This will depend on your overall need, budget, and branding. Well designed freestanding floor displays, power wings and displays with casters are the most effective and drive the best sales results and return-on-investment.

Our promise to you is quality you can rely on. That means our displays are built with heavy-gauge metal and wire to endure long term constant use for 5-10 years.

Yes, programs can be standardized for consistency ensuring all displays look and feel the same across all locations. We can deliver to a central warehouse or directly to the dealership or retailer depending on your needs and timeline.

This will be done by either yourself or someone at the retailer or dealership. We will ship you the displays either pre-assembled or needing assembly depending on the display size and what your needs are. If the display requires assembly, we provide clear instructions and videos to ensure a seamless set up by the end user.

Any type of freestanding displays are often the most cost-effective and versatile solution, especially when paired with strong branded signage. They work in most retailers and fit 80% of retailer requirements. If you don’t have space for a freestanding display then a countertop or undercounter display is your next best option.

Yes, end caps offer dramatically higher exposure and often justify the added rental cost through increased sales lift. We guarantee our end caps last 5 years if you keep your contract with the retailer. They also guarantee a 32.5% increase in units sold and a 25%-39% sales lift in 150 days. Keep in mind small brands may struggle to fill the space since they don’t have as much inventory, making them appear understocked and uncared for.

Corrugated displays are a great in and out promotional item and work well for retailers that don’t have the space for a permanent display but once they are empty they get tossed off the floor. Permanent displays guarantee a 1-2 year permanent placement, create repeat exposure, give you better return-on-investment, long-term brand presence, and guarantee up to a 62% sales increase.

Use strong branding and ensure it stays stocked and maintained. Use permanent or co-branded signage to reduce the risk of a stolen display once the product sells out. Branded signage will increase buy-in and placement longevity.

Show how the display:

• Enhances and elevates the store’s appearance and aesthetics
• Drives incremental sales
• Minimizes operational burden
• The inventory value per display aligns with their comfort level

Unlike popcorn or chips, you shouldn’t simply maximize volume. Retailers may push back if a display holds $1,000–$2,000 worth of product at once. Many stores prefer lower on-floor inventory (e.g., $300–$500) to maintain faster sell-through and better cash flow.

Freestanding displays ranging from 18–24” wide, hanging and countertop displays are common in the industry. Depth and shelf spacing vary depending on final retail placement and requirements – it should be carefully planned to avoid overloading high-value inventory. Final dimensions should always be validated with the retailer.

Yes—especially for growing brands. Permanent displays provide durability and long-term brand presence, helping secure ongoing placement. Temporary cardboard displays may be removed quickly, requiring you to “re-sell” your product into the store.

Effective placements include:

• Near checkout for impulse purchases
• Adjacent to beverage coolers (cross-merchandising with energy drinks)
• End caps or shop arounds for higher visibility
• High-traffic aisle transitions

Cross-merchandising with complementary products and branded signage increase impulse sales and brand awareness.

Common concerns include:

• Too much inventory value on the floor
• Limited floor space
• Commitment to long-term placement
• Concerns about sell-through speed

Addressing these early with a right-sized display and clear restocking plan improves approval odds.

Branding is extremely important and your display should feel like an extension of your packaging. Headers, side signage, permanent graphics, and cohesive design elements help reinforce trust and brand credibility.

When designing a display, you should consider both and know what one is more important to you. Presentation typically comes first. While capacity matters, overcrowding shelves can reduce perceived quality. Spacing products neatly and maintaining a clean, organized appearance is critical.

Effective placement options include:

• End caps in personal care aisles
• Near pharmacy counters
• Adjacent to complementary categories (e.g., skincare near cosmetics, vitamins near over the counter)
• Checkout areas for smaller impulse-friendly items

Cross-merchandising can be especially effective with wellness and beauty bundles.

Common concerns include:

• Overcrowding shelves
• Using low-quality materials for premium products
• Weak branding visibility
• Choosing temporary displays for long-term programs

Addressing these early with a right-sized display and clear branding improves approval odds.

Yes—especially for premium or growing brands. Permanent fixtures elevate your brand, create a premium presentation, and protect and signal stability. They also hold up better under frequent cleaning and shopper interaction.

Top-performing placements include:

• Near checkout counters
• Along high-traffic aisles
• Adjacent to beverage coolers
• Near coffee counters and stations
• Close to entry points
• Near checkout areas

Focus on:

• Clear pricing
• Easy grab-and-go access
• Placement near complementary products (example: snacks near drinks)
• Strong brand visibility from a distance

Impulse sales drive the majority of performance in c-stores.

Smaller footprint displays perform best. Narrow freestanding racks, compact floor units, power wings, cooler or countertop displays are ideal. The goal is to fit easily into tight spaces and maximize your floor or counter space without disrupting traffic flow.

Brand recognition and messaging must be instant. Shoppers often make decisions in under five seconds. Your display should clearly communicate who you are and why your product is worth grabbing now using bold clear branding.

Retailers prioritize:

• Minimal floor space usage
• Easy restocking
• Durability
• Fast sell-through
• Displays that don’t block traffic

Anything that creates operational friction is unlikely to be approved.

Top-performing placements include:

• Checkout lanes
• End caps
• Front-of-store features
• Seasonal aisles
• Near complementary products (e.g., snacks, beverages, party supplies)

Checkout remains the strongest location for impulse-driven confectionery sales.

It depends on your end goal, product, retailer space and requirements.

• Cooler and countertop displays are ideal for small SKUs and high-velocity impulse items and work well near the checkout area.
• Floor displays and end caps are ideal for variety packs, seasonal programs, larger assortments, and putting multiple products on the same display. They work well in store aisles and by beverage coolers.

Unlike popcorn or chips, you shouldn’t simply maximize volume. Retailers may push back if a display holds $1,000–$2,000 worth of product at once. Many stores prefer lower on-floor inventory (e.g., $300–$500) to maintain faster sell-through and better cash flow.

Successful confectionery displays often include:

• Bold colors
• Strong branded headers with unique accents or cutouts
• Colorful branded side signage with clear messaging
• Clear pricing call-outs
• Easy grab-and-go access
• Clean product organization

The display should visually match the fun, indulgent nature of your product.

Retailers typically prioritize:

• Space efficiency
• Ease of restocking
• High sell-through potential
• Displays that match or improve the store aesthetic
• Seasonal flexibility

Displays that drive incremental sales without adding operational burden are more likely to be approved.

Absolutely. Pairing candy with complementary items like gift wrap, balloons, beverages, or movie snacks can significantly increase impulse sales and drive brand awareness.

Displays are especially effective for:

• Long term brand awareness
• New product launches in retailers
• Seasonal programs (e.g., hot dog buns in summer)
• Limited-time flavors
• Cross-merchandising opportunities

They help drive incremental sales without disrupting existing shelf sets.

Strong placement options include:

• Near deli counters
• In the in-store bakery
• Adjacent to hot dogs, burgers, or grilling items
• In seasonal promotional areas
• Along high-traffic aisle transitions

Cross-merchandising is a major driver in this category.

Yes—especially for new or growing brands. Permanent displays provide durability and long-term brand presence, helping secure ongoing placement. Temporary cardboard displays may be removed quickly, requiring you to “re-sell” your product into the store.

Freestanding floor displays, end caps, countertop displays, and inline shelf displays work well in the bread and bakery industry. These allow easy accessibility and restocking, fast return-on-investment, brand awareness, and drives sales results.

The goal is steady sell-through without overloading inventory. Because bakery items are perishable, avoid overfilling the display beyond what can realistically sell before expiration.

Depending on product type, displays may need to support 300–500+ pounds. Always calculate total load capacity and build in a safety margin to account for restocking and customer interaction.

High-performing placements include:

• End caps
• Near checkout lanes
• Adjacent to snack aisles
• Near deli or prepared food sections
• Seasonal promotional areas

Cross-merchandising beverages with snacks is a proven strategy to increase basket size

Ensure the display:

• Has permanent or laser cut branding
• Is structurally sound
• Remains stocked
• Looks clean and organized
• Fits retailer size and safety requirements

Retailers prioritize:

• Structural durability
• Safe weight capacity
• Ease of restocking
• Efficient footprint
• Strong sales lift potential
• Fits their requirements and space restrictions

They also want displays that won’t tip, bend, or become safety concerns.

Use bold, highly visible branding. Beverage purchasing is often quick and impulse-driven, so strong headers, clear messaging, and recognizable packaging are essential.