Custom Designs

Custom Designs

Our displays are proven to drive revenue, accelerate brand growth, and secure permanent placement in high traffic areas.

Give us your vision and we’ll turn it into a sales vehicle, proven to generate impressive results year after year.

Our in-house design team works with you to produce display drawings, ideas, and renders to help sell the concept into your retailers. There is a dedicated support team to guide you through the process.

Let us help you transform your brand with bold displays.

Speed

We prioritize delivering solutions on time and at scale. We are about helping you capitalize on your opportunities because speed stuns. From design to delivery, we ensure your displays are ready when needed.

Quality

Our metal displays are built to last. We use only the best materials and advanced techniques. Designed to withstand heavy use in high-traffic areas, they offer strength, longevity, and reliability.

Return-on-investment

It’s your bottom line that counts, and we want you to generate results. Our bold designs build your brand, ensuring visibility and excitement at retail.

Design Process

At Bordertown, we make it easy to turn great ideas into standout retail displays. Our end-to-end process is built around you — streamlined, collaborative, and focused on real in-store results. From first conversation to final installation, we’re with you every step, making the journey simple, efficient, and effective.

Discovery

We start by discussing your unique requirements, display needs, and brand vision. Book a call with us to learn more.

Project Go-Ahead

We meet with you to discuss and create a clear path forward. We want to ensure we’ve received all requirements and feedback.

Solution Proposal

We create a display design, provide you with a quote and discuss clear next steps.

Execution

Once the design is approved and the PO is sent, we begin production, ensuring we hit your delivery date.

Project Debrief

We schedule a time to meet to analyze the results and gather your feedback. We’re prepared to scale and adapt, always meeting your further opportunities.

Key Considerations.

Budget

You can incorporate a range of custom elements including unique shapes, custom colors, wood or acrylic materials, and branded signage. Your budget will dictate the level of sophistication – influencing the overall look of the display.

Branding

Adding signage to your display, enhances your brand presence and familiarizes the shopper with your brand messaging. The added feature of signage guarantees a 25% sales lift.

Display Size

Maximize your inventory turn and the amount of product on display to fill the space. The larger the display you can place, the better return-on-investment and sales lift. Keep any retailer requirements or restrictions in mind when designing a display.

Timeline

If you have a deadline to meet, keep this in mind as it dicates when you need to have the display design finalized, artwork and prototype made if needed, and PO submitted to ship on time.

Case Studies

La Cocina | 2x-3x Sales Growth By Placing Displays

View Case Study

Rich Products | 60% Sales Lift Compared to The Bakery Table

View Case Study

Old Dutch Minnesota | Mobile Racks A Customer Favorite

View Case Study

FAQs

Custom products: Our standard lead time is 6–8 weeks from the date of PO, though this may vary based on project-specific factors. We make it a priority to meet your retail deadlines—no matter how tight the timeline.

Stock products: Our standard lead time is 72 hours from the date of PO, depending on product availability. Our customer support team will keep you informed on your ship date and expected delivery.

All of our stock products are manufactured overseas and kept readily available in our U.S. warehouses, ensuring fast and reliable lead times. Custom projects can be produced either in-house in the U.S. or overseas based on your timeline, budget, and retailer requirements.

Yes, we ship to every part of the U.S. including Hawaii, Alaska, and Puerto Rico. With our central U.S. location, we ship throughout Canada as well.

All orders are shipped the most reliable and cost-effective method. Depending on the order size, we either ship on a pallet via LTL or as parcel using FedEx or UPS. We can deliver to a central warehouse or directly to the retailer.

Yes, we take your requirements, goals, timeline, and budget and design the display around your input, ensuring it truly stands out and gets retailer approval.

Option 1: Our in-house design team can create signage for you, using your logos and brand guidelines you provide. We will send it to you for approval and do any design edits that might be needed. Once approved, we print and ship it within 3 weeks, though this may vary based on project-specific factors.

Option 2: You provide us with your already pre-approved branded signage. We will double-check it to make sure it meets our size and printing requirements. Once confirmed, we print and ship it within 3 weeks, though this may vary based on project-specific factors.

Yes, if you need to confirm sizing or need it in person for a retailer meeting, we can ship a sample to the address you provide. Once approved, you can proceed with your bulk order.

We start by booking a call to discuss your requirements, budget, and timeline, creating a clear path for your project. Once all requirements are received, we develop a display design and provide a quote. We’ll present the concept and make any necessary revisions. If needed, we can provide and ship a prototype so you can see and touch it in person before giving approval. After approval and receipt of the PO, we begin production – ensuring your display is delivered on schedule.

No, we do not have a showroom. We have a sales office in Minneapolis where we can meet to discuss your display project and show you a few in-person examples that will best fit your needs.

We start by booking a call to discuss any specific requirements, budget or timeline considerations for your display project. With those details, our in-house design team will recommend a display solution that aligns with your needs and we think will work well. If the first option isn’t the perfect fit, we’ll provide additional concepts or improvements until we find the right match.

From the initial call to prototype approval and PO receival, it typically takes 4 weeks. This can fluctuate depending on your approval process and project timeline.

No, we specialize exclusively in permanent displays. However, we partner with a corrugate supplier and can provide that option if you don’t already have a vendor in place.

You can either call us at 800-263-1338, submit a contact form through our website, or send us an email to mail@bordertownretail.com. Once your inquiry is submitted, our customer support team will be in touch to discuss your project details and next steps.

Yes, we offer a shelf liner that sits on top of the wire shelf, preventing jars and cans from tipping or falling over.

Have a question? Talk to an expert.

Ready to elevate your retail displays? With over 30 years of experience, our team of experts can help you create customized shelving solutions that drive sales, improve customer engagement, and enhance your store’s presentation. Contact us today to discuss how we can provide tailored solutions that meet your unique needs and create something exceptional together!

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